Selling Travel

Agents discover the Port of Seattle and beyond on a virtual fam trip

- By Charlotte Flach

Popularly known as the gateway to Alaska, the Port of Seattle is also the front door to a host of fantastic experience­s in and around the city, a webinar hosted by the destinatio­n revealed. Agents gathered online to hear all about pre- and post-cruise experience­s and the highlights of Seattle, Washington, and its surroundin­g areas from tourist boards, airlines, tour operators and attraction­s.

A favourite with locals, Whidbey Camano Island is a secret escape just 50 kilometres from the city, its pristine beaches, forests and rural landscapes can be reached by ferry or Deception Pass Bridge by car.

Seattle is also a top destinatio­n for food, said Liz Johnson, Director-Internatio­nal Tourism at Visit Seattle. “We have amazing seafood – salmon, halibut, mussels, oysters and more. Because we sit on the Pacific Ocean we have a lot of Asian influence toowe love dim sum and pho.”

Highlighti­ng other experience­s across the state, Mike Moe, Director of Strategic Partnershi­p and Tourism Developmen­t at the Washington Tourism Alliance, said: “We have Native American experience­s all over Washington State, and many are starting to embrace cultural exhibition­s. They are such an important part of our story.”

When asked about the best time to visit, Moe answered: “Washington is beautiful year-round, but aim for spring or autumn as there are less people and easier access to many of the sites, and museums charge half-price entry fees in February.”

Keen oenophiles can visit the small town of Walla Walla, part of Washington wine country, located just over a four-hour drive from Seattle. “Our high street is filled with boutiques, winetastin­g shops and restaurant­s, all with tasting experience­s. The surroundin­g vineyards are very accessible, and only about 15 minutes apart,” said Guy Glaeser, founder of local tour operator Inquisitou­rs.

And, of course, the port’s cruise offering continues to be solid, hosting over 200 departures each season, with numerous major cruise lines including Norwegian, Caribbean, Holland America, Carnival and Princess sailing from its berths. Access to the city and cruise terminals will be even easier from 2022, as Seattle Tacoma Internatio­nal Airport will open a new internatio­nal arrivals hall, with direct flights from the UK. Agents also heard that clients can sail round-trip, which distinguis­hes Seattle from other ports such as Vancouver. Seven-day cruises include stops in Ketchikan, Juneau, Skagway, and Icy Strait. Asked about upcoming fam trips, Johnson said: “We are actively working with the UK travel trade to invite them to see Seattle and the surroundin­g areas, so get in touch and we’ll see what we can do.” There were plenty of educationa­l moments, with agents hearing about how all the new itinerarie­s are packaged by ground handlers, making it easy to buy a prepackage­d tour off-the-shelf to sell on.

They also learned that all of the itinerarie­s are available on the trade and media page of Visit Seattle’s website as well as the ‘plan your holiday’ page, videos and photos. A post-fam quiz saw Bon Voyage’s

Sarah Shepherd rewarded with a case of Washington State wine.

Clients can sail round-trip from Seattle, unlike Vancouver

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