Voda­fone and other sto­ries in num­bers

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Voda­fone (VOD) is Bri­tain’s most valu­able brand beat­ing off com­pe­ti­tion from the likes of HSBC (HSBA), Sky (SKY), Shell (RDSB) and Tesco (TSCO).

The mo­bile phones gi­ant’s name is worth a stag­ger­ing $28.86bn, ac­cord­ing to the lat­est polls by mar­ket re­searchers at WPP/Kan­tar Mill­ward Brown, or £21.7bn at cur­rent ex­change rates.

Eight of the top 10 are FTSE 100 com­pa­nies, the other two (Lip­ton, fa­mous for its teas, and Dove soap) are both owned by con­sumer prod­ucts gi­ant Unilever (ULVR).

But Voda­fone’s brand is pid­dling com­pared to Google, which the Kan­tar poll es­ti­mates is the world’s most prized name. It is val­ued at $302bn, fol­lowed by Ap­ple ($300bn) and Ama­zon ($208bn).

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