Hogging headlines lately for its controversial Colin Kaepernick ad campaign, athletic footwear, clothing and accessories designer Nike is a globally renowned enduring brand.
Its ‘Just Do It’ slogan is instantly recognisable and the world’s largest sportswear maker’s sneakers continue to be coveted the world over by the youth demographic.
Scale, an intangible brand asset and key sponsorships are competitive advantages driving high returns on capital for this global growth star turn. (JC)
The undisputed king of Japan’s auto industry, Toyota is the world’s largest by volume thanks to hugely popular models such as the Camry and Prius, the latter an indicator of how the company is preparing for a hybrid or fully electric vehicle future.
Toyota this year pumped $1bn into fast-growing Asia-based ride-hailing company Grab (an Uber rival) while also spending $2.8bn alongside several auto parts suppliers to create a new company focused on self-driving cars. Toyota’s shares can be bought either via its London or New York listing. (SF)
New York-listed Walt Disney has rapidly been buying up content in recent years, underpinning its status as an enduring brand.
We would argue there’s not a single global entertainment group which can compete with Disney on both quality of content and its ability to extract value through merchandising, particularly since it acquired the Star Wars and Marvel franchises. It also recently agreed the $52.4bn takeover of 21st Century Fox’s media assets. (TS)