THE OF­FI­CIAL SU­PERDRY RE­SPONSE

Shares - - TALKING POINT -

Su­perdry’s chair­man Peter Bam­ford re­sponded to Dunker­ton’s cam­paign by say­ing: ‘The board of Su­perdry has huge re­spect for Ju­lian Dunker­ton as an en­tre­pre­neur and founder of the busi­ness.

‘Ju­lian has raised a num­ber of is­sues with the board re­gard­ing strat­egy since he

left the busi­ness. We have re­viewed and dis­cussed these is­sues and, while we have some sym­pa­thy with some of his points, we have a dif­fer­ent view on the best strat­egy or ap­proach to ad­dress­ing them.

‘Su­perdry is an am­bi­tious, global, multi-chan­nel brand and the board be­lieves that Ju­lian’s view­ing of strat­egy has not evolved with the needs of the busi­ness.

‘We re­main fully com­mit­ted to our suc­cess­ful Global Dig­i­tal Brand strat­egy and the board is con­fi­dent that Su­perdry has in place the right lead­er­ship to en­sure the con­tin­ued devel­op­ment of our highly rel­e­vant brand.’

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