BGA needs to have a rethink
I am writing in response to the article on the British Game Alliance (October issue), within which the BGA made some comments about the National Game Dealers Association (NGDA) that were disingenuous, to say the least. I am chairman of the NGDA and we were invited to a meeting with the BGA to discuss its objectives. The NGDA fully supported the idea of a generic game marketing fund to find new markets for game and relieve some of the pressure due to the oversupply of shot game.
However, NGDA members are not quite as green as the game they are expected to collect. As questions were asked about aims and projects, it became clear that the BGA had no idea of the market, its size or complex nature. The NGDA will not support an effort to take money from shoots without a good business plan.
The BGA thinks the NGDA is trying to control the game market. With a maximum of 20% of shot game being handled by approved game dealers, not all of whom are NGDA members, any such
notion is fanciful. The game dealers are in a position to see and understand what is a fragile market, and are fearful of anything coming along and upsetting it. It should be noted that game dealers can join the BGA for free, yet do not.
We are not resistant to generic game promotion, many game dealers give up their time and products to help both the Game to Eat and Taste of Game campaigns. One example of this would be the highly successful
Countryfile show stand, run by the NGO. Four game dealers came together to promote game alongside the shooting organisations. We fully support good game marketing – but not the BGA as it stands.
Stephen Crouch, by email