BGA needs to have a re­think

Shooting Gazette - - Letters -

I am writ­ing in re­sponse to the ar­ti­cle on the Bri­tish Game Al­liance (Oc­to­ber is­sue), within which the BGA made some com­ments about the Na­tional Game Deal­ers As­so­ci­a­tion (NGDA) that were disin­gen­u­ous, to say the least. I am chair­man of the NGDA and we were in­vited to a meet­ing with the BGA to dis­cuss its ob­jec­tives. The NGDA fully sup­ported the idea of a generic game mar­ket­ing fund to find new mar­kets for game and re­lieve some of the pres­sure due to the over­sup­ply of shot game.

How­ever, NGDA mem­bers are not quite as green as the game they are ex­pected to col­lect. As ques­tions were asked about aims and projects, it be­came clear that the BGA had no idea of the mar­ket, its size or com­plex na­ture. The NGDA will not sup­port an ef­fort to take money from shoots with­out a good busi­ness plan.

The BGA thinks the NGDA is try­ing to con­trol the game mar­ket. With a max­i­mum of 20% of shot game be­ing han­dled by ap­proved game deal­ers, not all of whom are NGDA mem­bers, any such

no­tion is fan­ci­ful. The game deal­ers are in a po­si­tion to see and un­der­stand what is a frag­ile mar­ket, and are fear­ful of any­thing com­ing along and up­set­ting it. It should be noted that game deal­ers can join the BGA for free, yet do not.

We are not re­sis­tant to generic game pro­mo­tion, many game deal­ers give up their time and prod­ucts to help both the Game to Eat and Taste of Game campaigns. One ex­am­ple of this would be the highly suc­cess­ful

Coun­try­file show stand, run by the NGO. Four game deal­ers came to­gether to pro­mote game along­side the shoot­ing or­gan­i­sa­tions. We fully sup­port good game mar­ket­ing – but not the BGA as it stands.

Stephen Crouch, by email

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