Game Week proves to be a great success

For the first time ever, Great British Game Week 2022 was held in early November. We took the decision to move the week from the start of December so people newly enthused about game could maintain their interest throughout the season.

The week was a success, against a challenging backdrop of a cost of living crisis that was making people think twice about eating out. In total, 24 restaurants across the country participated, and we arranged four game events from London to Aberdeen.

It sometimes feels like every food has a week of its own, and fatigue and cynicism can set in. But Game Week is our annual opportunity to capture

“It is our opportunity to capture attention”

the attention of restaurants, journalists and food press. It is remarkable how many first-timers, be they diners or foodie writers, are keen to tell us that they will most definitely be eating game again. That’s why we invest time and resource into Great British Game Week, to achieve as many ‘first times’ as possible.

Liam Stokes is chief executive of British Game Assurance and has worked at both Defra and the GWCT