new series 8pm BBC2
One of the enduring pleasures of Dragons’ Den is when Peter Jones takes down entrepreneurs who he feels are being disrepectful.
When the series returns tonight, that’s exactly what happens to Zeev as he pitches a product that protects kids from pollution. ‘Your attitude and demeanour are really off-putting,’ Peter tells him.
Other pitches in this opener include a musical gift service that prompts Tej Lalvani to perform Oasis hit Wonderwall on guitar for his fellow Dragons…
Peter Jones takes no prisoners in the den