£ 20m boost to help cre­ativ­ity

Solihull News - - BUSINESS NEWS -

ENG­LAND’S cre­ative in­dus­tries, in­clud­ing some in the West Mid­lands, have been handed a £ 20 mil­lion boost, the Gov­ern­ment has an­nounced.

The pack­age, which will help sec­tors in­clud­ing fash­ion, broad­cast and video games, is de­signed to sup­port an in­dus­try that con­trib­utes more than £ 100 bil­lion to the UK econ­omy, Min­is­ter for the Cre­ative In­dus­tries Mar­got James said.

The deal in­cludes £ 4 mil­lion be­ing pumped into the cre­ative in­dus­tries of the West Mid­lands, Bris­tol, and Greater Manch­ester.

In ad­di­tion a £ 14 mil­lion Cre­ative Ca­reers Pro­gramme will see lead­ing in­dus­try fig­ures work­ing with schools and col­lege to im­prove ac­cess to job op­por­tu­ni­ties.

Or­gan­is­ers hope to reach more than 160,000 stu­dents by 2020.

An­other £ 2 mil­lion will go to­wards the Get it Right cam­paign, which seeks to ed­u­cate con­sumers on copy­right in­fringe­ment.

And £ 200,000 will be spent on the Dig­i­tal School­house pro­gramme, which is de­liv­ered by games trade body Ukie and PlayS­ta­tion.

It aims to in­spire the next gen­er­a­tion of game cre­ators and could be in place in 50 schools by Septem­ber next year.

Ms James, Con­ser­va­tive MP for Stour­bridge, said: “Mil­lions of peo­ple around the world en­joy our world­class cre­ative and cul­tural out­put ev­ery day and we want to stay as a fron­trun­ner in these vi­brant sec­tors. Our cre­ative in­dus­tries are a vi­tal part of the econ­omy, con­tribut­ing more than £ 100 bil­lion to the econ­omy, so it is im­por­tant we main­tain the pipe­line of tal­ent.

“This pack­age will take the sec­tor from strength to strength.”

The cash in­jec­tion fol­lows the pub­li­ca­tion of new fig­ures which re­veal the value of the cre­ative in­dus­tries to the UK is up from £ 94.8 bil­lion in 2016 to £ 101.5 bil­lion, grow­ing at nearly twice the rate of the econ­omy since 2010.

Lead­ing fig­ures will help young­sters pre­pare to join the cre­ative in­dus­tries in a £ 20m cam­paign, said Min­is­ter Mar­got James, inset

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