Matt Lampey, who has a 165 acre farm in South Chard, has signed up to a new concept called ‘crowdbutching’, where customers get to select one of his cows, online, from home, and commit to buying a share (roughly 3%). When sufficient shoppers have signed up at buyacow.uk and the cow is 100% sold, it’s transported to an artisan butcher where the meat is matured for three weeks before the cuts of British beef are delivered direct to each customer.
Matt and his brother Albert keep a mixture of cattle breeds at their farm, including Limousins, British Blue, Shorthorns and Charolais.
“Nothing is wasted. Only when the entire cow has been bought does it go to the butcher. So, unlike the supermarkets and traditional butchers, there’s no unwanted beef to dispose of,” says Matt.