Wearing the runes
One T-shirt made earlier this year has led to the birth of a new Somerset clothing company
here did you get that T-shirt?” The question was constantly asked of Zed Phoenix when he was working behind the bar at the George & Pilgrim hotel in Glastonbury.
As it happens, he’d designed the T-shirt himself, but after so many constant requests he and his partner Laura Anderson came up with the idea of printing 50 more shirts.
As quickly as they were produced, they sold out.
“So then we got a licence and started selling them in the street over the summer.”
What began as one item of clothing, made by Zed because he’d “wanted to buy a
‘I never dreamed for one second that we’d end up with a clothing company’
Glastonbury T-shirt and couldn’t find one”, quickly escalated.
The couple made more designs, started printing on other size and style shirts and hoodies, and ended up with a successful company, Glastonbury Original, supplying clothing to the town’s tourist information centre.
Their initial design, which features Glastonbury Tor surrounded by a set of runes, holds a personal significance for Zed. The rune markings symbolise good luck and fortune in life’s journey, a message which filmmaker Zed held dear when, before arriving in Glastonbury and while living in London, he’d embarked on a hitchhiking mission to India.
He confesses that he knew nothing about Glastonbury but travelled to the town on the suggestion of a stranger. He recalls sitting having a coffee in the Blue Note café, wondering what to do next, when a fellow customer mentioned a room where he could stay – and shortly after walking into the George & Pilgrim, he was offered a job.
It seemed everything was heading in the right direction and he quickly fell in love with the town.
He then met Laura who had grown up locally, left to work in the food industry in a product development role before returning to her roots to follow a long held desire to work in horticulture – working in a florists and doing a floristry course.
True to their rune message, the couple both love adventure and travel, but are currently busy working on their Glastonbury clothing designs which are selling out as fast as they can make them.
“You can’t plan this,” reflects Zed. “I’d had an incredible experience coming here. I’m proud to be in Glastonbury and I’d just wanted a T-shirt that said that. It’s something very, very simple. I never dreamed for one second that we’d end up with a clothing company!” glastonburyoriginal.co.uk
ABOVE:Laura Anderson and Zed Phoenix of Glastonbury Original