New campaign aims to attract best health staff

A HEALTH board has launched a major new campaign to attract the best medical staff from across the UK and overseas.

Cwm Taf University Health Board, which covers Rhondda Cynon Taff and Merthyr Tydfil, says its close proximity to the capital city, mountains and the coast makes it an ideal place to work, train and live.

As part of its campaign new recruits were given the chance to view a 360-degree video sampling some of the region’s best scenery.

It also showcased its health park, as well as its general and district hospitals, to give prospective medical staff get an “immersive visual experience” of what it’s like to work at Cwm Taf.

The campaign complements the Welsh Government’s #TrainWorkLive campaign to attract medical students, GPs and nurses to Wales.

Kamal Asaad, medical director at Cwm Taf University Health Board, said: “We are on the lookout for skilled medical staff to join our team.

“We know that what we have to offer is pretty unique but it’s hard to appreciate it unless you experience it for yourself.

“Our 360-degree video is designed to do just that.

“It gives potential new recruits the chance to immerse themselves in our unique environment and see for themselves what our health board and the wider South Wales area has to offer. With cutting-edge facilities, career development and progression opportunities, an excellent standard of living, and a community spirit that is like nowhere else in the world, we’re confident that what we have to offer will be attractive to those looking for a career change.”

In addition to the 360-degree video, nine consultants and doctors from the health board star in the campaign.

In a series of short videos, medical staff with a variety of specialities share their experiences of working for the health board and living in the region.

Entitled “C is for...”, the campaign showcases life at Cwm Taf, focusing on the culture, clinical leadership, career progression, camaraderie and community spirit.

Joanna Davies, director of workforce and organisational development at Cwm Taf University Health Board, said: “When we surveyed our staff on what they liked best about working for the health board the overwhelming response was the staff.

“We couldn’t agree more. Our workforce are our great asset so we felt that there is nobody better to promote working at Cwm Taf than our current medical staff.

“We are delighted with the final campaign which we hope will entice new doctors from across the world to join the health board.”

Cwm Taf University Health Board employs 8,000 staff, 643 of which are doctors.

It has two general hospitals, four community hospitals, and two health parks.