New city store is just a-dough-rable
A MUCH-LOVED Cardiff doughnut shop which has been selling its goodies from a van has opened a threemonth pop-up shop in a city centre arcade.
Cardiff Dough and Co, which makes handcrafted two-day proved doughnuts, is run by husband and wife duo Ash and Rachael Parfitt. It began as a concept four years ago whilst the pair were honeymooning in Australia but only came to fruition during lockdown when Ash, a welder, was furloughed. It started as a delivery business before they began trading at farmers’ markets and pop-ups, becoming a big success.
The business has its own factory unit in Rumney. Now they have set up shop in the city centre with a pop-up that will last for three months in a unit in High Street Arcade, complete with indoor seating.
Ash, 32, said: “Our Christmas pop-up in the city centre gives us the opportunity to trade amoungst the Christmas hustle and bustle. We have decided to do another pop-up this year to see how a doughnut shop/coffee shop works. Last year we were limited to takeaway only due to Covid restrictions.
“You can now sit down to enjoy the best doughnuts, drink great coffee and have a little chill between all the Christmas craziness.”