The world­wide dive in­dus­try de­scended on Sin City for the 40th an­nual Div­ing Equip­ment and Mar­ket­ing As­so­ci­a­tion show. Mark Evans went for a wan­der...

Sport Diver - - Contents -

News of the DEMA trade show in Las Ve­gas, the launch of the new COSMIQ+ dive com­puter and a new Bri­tish free­d­iv­ing record.

The DEMA trade show is now in its 40th year, and while the rise of the in­ter­net and other out­side forces have meant that the event is not quite the be­he­moth it once was, it is still a sight to be­hold, es­pe­cially when the lay­out meant the show floor re­sem­bled a gi­ant bowl­ing al­ley - not that wide, but so, so long! With at­ten­dees walk­ing in ex­cess of 15-16km per day cruis­ing the show look­ing at new prod­uct releases, tak­ing part in on-booth work­shops, lis­ten­ing to talks, sem­i­nars and dis­cus­sions, there was plenty to keep you oc­cu­pied.

Most of the world’s ma­jor brands were in at­ten­dance, and show­cas­ing some of their 2017 releases. Hol­lis had the Ex­plorer 2 Sport Re­breather, which boasts a new LSU fea­tur­ing a me­tal hand­set, im­proved ca­bles, and an all-in-one unit that in­cor­po­rates the CO2 sen­sor, O2 sen­sors and the tem­per­a­ture stick. Best of all, it can retro-fit into an orig­i­nal Ex­plorer, so ev­ery­one can ben­e­fit.

Scubapro pro­vided a splash of colour, with man­nekins dis­play­ing sev­eral vi­brant co-or­di­nated gear en­sem­bles com­pris­ing match­ing ear warmer, mask, snorkel, BCD, fins and dive com­puter. They were also dis­play­ing a funky white wet­suit that stood out from the crowd.

Aqualung won the prize for the best named prod­uct - Out­law - for a new mod­u­lar BCD which can be fit­ted with var­i­ous blad­ders and ac­ces­sories. Per­fect for trav­el­ling, it is a ro­bust, neat piece of kit.

Atomic Aquat­ics, well known for their reg­u­la­tors and fins, have now en­tered the fray with an eye-catch­ing BCD. Util­is­ing some unique fab­rics and pro­duc­tion el­e­ments, it is a good fit with their ex­ist­ing prod­ucts.

The Brits were do­ing their bit as well. Fourth El­e­ment had their new 7mm wet­suit aimed at dive cen­tres, etc, as well as a wide se­lec­tion of Ocean Pos­i­tive swimwear and rash vests, sweaters and jack­ets.

OTS were show­ing off pre-pro­duc­tion ex­am­ples of their new en­trylevel full-face mask, which can be used with any sec­ond stage reg­u­la­tor. The nifty de­sign means it re­sem­bles a nor­mal mask with an ad­di­tional sec­tion moulded on the bot­tom, so there is still a pocket through which to clear your ears by pinch­ing your nose.

There were plenty of scoot­ers and DPVS on dis­play, but the Se­abob was some­thing else. With glossy paint jobs more akin to a su­per­car than a div­ing prod­uct, these up-to-six speed un­der­wa­ter jet­skis were a true thing of beauty. Ca­pa­ble of some pretty mind-blow­ing speeds - up to 11mph un­der­wa­ter! - they put the James Bond el­e­ment into the show.

SWES Tech­nol­ogy might be a new name on the scene, but their salt­wa­ter-pow­ered dive light could just well be the big­gest break­through prod­uct in many years. Just think - no more floods, no more drained bat­ter­ies. Ex­pect to see this tech­nol­ogy rolled out ev­ery­where in due course.

And then there was the more-wacky stuff. Spare Air were show­cas­ing a snorkel-cum-spare Air combo, and even a ver­sion pair­ing a snorkel with a back-mounted pony cylin­der. And then there was Voice in the Sea’s Nar­ra­tor, which at­taches to the back of your Go­pro and al­lows you to nar­rate your un­der­wa­ter videos as you shoot them. And to make sure your ‘stars’ know what they are do­ing, the Tou­can al­lowed you to talk to them dur­ing the dive.

NB: The next DEMA show will be held in Or­lando from 2-6 No­vem­ber 2017.

In the De­cem­ber is­sue of the mag­a­zine it was incorrectly stated that Egypt and Thresher Shark Divers won Sport Diver awards for Best Des­ti­na­tion and Best Over­seas Cen­tre re­spec­tively. The ac­tual win­ners were the Mal­dives and Pro­divers.

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