Me­dia: News in brief

Sportcal - - CONTENTS -

15 June

Euro­pean Ath­let­ics, the sport’s gov­ern­ing body in Europe, signed an agree­ment with the Euro­pean Broad­cast­ing Union, the um­brella body of mainly pub­lic-ser­vice broad­cast­ers, for the sale of me­dia rights out­side Europe for its ma­jor events. The deal runs from 2012 to 2015, the same pe­riod for which the EBU holds the broad­cast rights in Europe to Euro­pean Ath­let­ics events. The deal rep­re­sents a vote of con­fi­dence in the EBU’s re­cently-cre­ated an­cil­lary rights arm, which has al­ready been sell­ing rights to, among other events, the 2012 Euro­pean Ath­let­ics Cham­pi­onships in var­i­ous ter­ri­to­ries out­side Europe.

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