The International Olympic Committee opted to retain its digital rights for the London 2012 Olympics for most territories in Asia and subSaharan Africa after announcing plans to stream live coverage on YouTube, the Google-owned live streaming and video sharing website. Live coverage and highlights clips from this summer’s games will be available for free on the IOC’s YouTube channel in 64 territories in a continuation of the policy adopted for the 2008 Olympics in Beijing, albeit there was no live internet coverage four years ago. The IOC launched its YouTube channel to show video-on-demand coverage of the 2008 games in 77 territories across Asia, the Middle East and Africa.
The Nigeria Olympic Committee, the national Olympic committee for the west African country, acquired free-to-air rights to broadcast the London 2012 Olympic Games in a deal struck with Octagon, the international sports marketing agency. The NOC announced that it paid N80 million ($500,000) for the rights and expects to generate over N250 million in cash and benefit in kind after selling on the commercial rights to its partners. Television and radio rights were subsequently sold to three free-to-air broadcasters in Nigeria, namely the Nigerian Television Authority, African Independent Television and Radio Nigeria.
Al Jazeera, the expansive Qatar-based broadcaster, acquired rights in France to show coverage of the basketball, handball and tennis tournaments at the London 2012 Olympics as it continued to build up content for its new BeIN Sport channels in the country. The broadcaster agreed a deal to sub-license rights from France Télévisions, the French public-service broadcaster which holds Olympic rights through its membership of the European Broadcasting Union, the umbrella body of mainly public-service broadcasters.
Sport1, the Dutch pay-television broadcaster, is to show live coverage from the 2012 Olympics in London after sub-licensing rights from NOS, the Dutch public-service broadcaster. Sport1 will provide coverage of the Olympic basketball, beach volleyball and tennis tournaments after striking a deal with NOS, which holds rights as a member of the EBU. The deal means that live coverage on the games will be available in the Netherlands via three outlets - NOS, Sport1 and Eurosport, the pan-European sports broadcaster.