Olympics

Sportcal - - MEDIA: NEWS IN BRIEF -

6 June

The In­ter­na­tional Olympic Com­mit­tee opted to re­tain its dig­i­tal rights for the Lon­don 2012 Olympics for most ter­ri­to­ries in Asia and sub­Sa­ha­ran Africa af­ter an­nounc­ing plans to stream live cov­er­age on YouTube, the Google-owned live stream­ing and video shar­ing web­site. Live cov­er­age and high­lights clips from this sum­mer’s games will be avail­able for free on the IOC’s YouTube chan­nel in 64 ter­ri­to­ries in a con­tin­u­a­tion of the pol­icy adopted for the 2008 Olympics in Bei­jing, al­beit there was no live in­ter­net cov­er­age four years ago. The IOC launched its YouTube chan­nel to show video-on-de­mand cov­er­age of the 2008 games in 77 ter­ri­to­ries across Asia, the Mid­dle East and Africa.

25 May

The Nige­ria Olympic Com­mit­tee, the na­tional Olympic com­mit­tee for the west African coun­try, ac­quired free-to-air rights to broad­cast the Lon­don 2012 Olympic Games in a deal struck with Oc­tagon, the in­ter­na­tional sports mar­ket­ing agency. The NOC an­nounced that it paid N80 mil­lion ($500,000) for the rights and ex­pects to gen­er­ate over N250 mil­lion in cash and ben­e­fit in kind af­ter sell­ing on the com­mer­cial rights to its part­ners. Tele­vi­sion and ra­dio rights were sub­se­quently sold to three free-to-air broad­cast­ers in Nige­ria, namely the Nige­rian Tele­vi­sion Author­ity, African In­de­pen­dent Tele­vi­sion and Ra­dio Nige­ria.

24 May

Al Jazeera, the ex­pan­sive Qatar-based broad­caster, ac­quired rights in France to show cov­er­age of the bas­ket­ball, hand­ball and tennis tour­na­ments at the Lon­don 2012 Olympics as it con­tin­ued to build up con­tent for its new BeIN Sport chan­nels in the coun­try. The broad­caster agreed a deal to sub-li­cense rights from France Télévi­sions, the French pub­lic-ser­vice broad­caster which holds Olympic rights through its mem­ber­ship of the Euro­pean Broad­cast­ing Union, the um­brella body of mainly pub­lic-ser­vice broad­cast­ers.

21 May

Sport1, the Dutch pay-tele­vi­sion broad­caster, is to show live cov­er­age from the 2012 Olympics in Lon­don af­ter sub-li­cens­ing rights from NOS, the Dutch pub­lic-ser­vice broad­caster. Sport1 will pro­vide cov­er­age of the Olympic bas­ket­ball, beach vol­ley­ball and tennis tour­na­ments af­ter strik­ing a deal with NOS, which holds rights as a mem­ber of the EBU. The deal means that live cov­er­age on the games will be avail­able in the Nether­lands via three out­lets - NOS, Sport1 and Eurosport, the pan-Euro­pean sports broad­caster.

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