ProSiebenSat.1, the German commercial broadcaster, extended its rights deal to broadcast the Uefa Europa League, European soccer’s secondtier clubs competition, for three more seasons. The broadcaster acquired the rights to show the top game each match week, plus weekly highlights, and the programming will be shown on its Kabel Eins channel. Sky Deutschland, the pay-television broadcaster, had already renewed its Europa League rights deal for next season onwards, and interest in Germany for the free-to-air rights was thought to be limited.
SABC, the South African public-service broadcaster, concluded a rights deal with Sportfive, the international sports marketing agency, to televise the competitive away matches of the South Africa soccer team for the next three years. SABC said that the agreement with Sportfive, which distributes centralised rights to Africa Cup of Nations qualifying matches, is worth a total of R28 million ($3.3 million). The agreement followed a R215-million deal between SABC and the South African Football Association covering the rights for the next three years to all of South Africa’s home matches and away friendly matches, along with matches of the women’s national team and the men’s under-23 team.
IEC in Sports, the Lagardère-owned international sports marketing agency, was appointed to distribute the international broadcast rights to Swiss soccer’s top-tier Super League from next season onwards.
The agency will market the rights to a total of 180 matches per season across multiple media platforms after the SFL, Swiss soccer’s professional league, chose IEC in Sports to replace IMG Media, the media arm of the international sports and entertainment company, as its rights distribution partner. The SFL drew up a shortlist of three agencies before opting to go with IEC in Sports. The league had earlier issued an invitation to tender and invited bids from up to eight different agencies.
The BBC, the UK’s public-service broadcaster, will continue to show highlights of English soccer’s second-tier Football League until the end of the 201415 season after negotiating a new three-year deal. BBC Sport’s ‘The Football League Show’ will be maintained after the broadcaster signed a new agreement to offer highlights from the Championship, League One and League Two divisions, as well as the League Cup, England’s secondary knockout cup competition, and the Johnstone’s Paint Trophy, the knockout competition for teams from League One and League Two.
The LFP, the French professional soccer league, finalised rights deals with YouTube and Dailymotion, the popular video-sharing websites, and L’Equipe. fr, the French sports website, for video-on-demand highlights of matches from the country’s top-tier Ligue 1. The league allocated its ‘lot 8’ package of rights to the trio for the next four seasons, allowing the three internet platforms to show free video-on-demand highlights from midnight on Sunday evenings of all Ligue 1 games, goals and interviews.
Canal 13, the Chilean commercial broadcaster, acquired the rights to broadcast the 2015 Copa America continental soccer championship, beating off bids from four other channels with a record offer of $12 million. The other bidders for rights to the tournament, which will be hosted by Chile, were commercial channels Mega and Chilevisión, state broadcaster TVN and premium soccer service Canal del Fútbol.
UFA Sports, the Hamburg-based international sports marketing agency, acquired broadcast distribution rights in more territories for the Spanish soccer team’s home qualifying matches for the 2014 World Cup and home friendlies during the cycle. Having already acquired rights in 11 key Asian territories in an earlier sub-licensing deal with Santa Monica Sports, the Spanish sports marketing agency, UFA Sports purchased the multi-platform rights in a further 22 countries in the Middle East, North Africa and parts of Central and Eastern Europe. Furthermore, UFA Sports is to market the media rights in certain countries in Asia and Central and Eastern Europe to the final of the Copa del Rey, Spain’s knockout cup competition, and the Supercopa, the twolegged contest between the winners of the top-tier La Liga and the Copa del Rey, in 2013 and 2014.