15 Au­gust

Tot­ten­ham Hot­spur, of English soc­cer’s top-tier Premier League, named AIA, the pan-Asian in­sur­ance com­pany, as their shirt spon­sor for cup com­pe­ti­tions in the 2013-14 sea­son. The Lon­don club is main­tain­ing its pol­icy of hav­ing dif­fer­ent main spon­sors for league and cup and AIA re­places In­vestec, the in­ter­na­tional spe­cial­ist bank­ing group, on Tot­ten­ham’s shirts for matches in the do­mes­tic FA Cup and Cap­i­tal One Cup and in Europe’s Europa League. Hewlett-Packard, the USA-based global in­for­ma­tion tech­nol­ogy gi­ant, is Tot­ten­ham’s shirt spon­sor in the Premier League this sea­son af­ter tak­ing on the role pre­vi­ously ful­filled by Au­ton­omy, a com­pany ac­quired by HP in 2011.

14 Au­gust

English soc­cer giants Manch­ester United pre­pared to start the Premier League sea­son with a new of­fi­cial time­keeper af­ter an­nounc­ing a three-year deal with US watch and clock man­u­fac­turer Bulova. The New York-based com­pany, which is owned by Ja­panese watch­maker Cit­i­zen, be­came a global part­ner of the de­fend­ing league cham­pi­ons, re­plac­ing Hublot, the Swiss watch­maker, which had been a spon­sor for the past five years.

19 July

Sky Bet, the bet­ting arm of Bri­tish Sky Broad­cast­ing, was named as the new ti­tle spon­sor of English soc­cer’s sec­ond-tier Foot­ball League as part of a deal in which the UK paytele­vi­sion op­er­a­tor also ex­tended its me­dia rights deal un­til 2018. The league had been seek­ing a new ti­tle spon­sor since it emerged last au­tumn that Npower, the UK en­ergy sup­plier, would be end­ing its as­so­ci­a­tion at the end of the 2012-13 sea­son. Sky Bet will give its name to the Foot­ball League’s Cham­pi­onship, League One and League Two di­vi­sions while BSkyB will in­crease its cov­er­age from the start of the 2015-16 sea­son in a deal re­ported to be worth a to­tal of £300 mil­lion ($457 mil­lion).

16 July

Pana­sonic, the Ja­panese elec­tron­ics firm, agreed a three-year deal with Barcelona to be­come an of­fi­cial part­ner of the Span­ish soc­cer giants. Pana­sonic will serve as the of­fi­cial Barcelona TV de­vice through its ‘Viera’ brand un­til 2016. The com­pany also en­dorses Ney­mar, the Brazil­ian for­ward, who re­cently joined Barcelona from San­tos for €57 mil­lion ($75 mil­lion).

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