SQUASH

Sportcal - - SPONSORSHIP NEWS IN BRIEF -

29 Au­gust

AJ Bell, the in­vest­ment and stock­broking com­pany based in Manch­ester in the UK, signed up to be­come the ti­tle spon­sor of this year’s Men’s World Squash Cham­pi­onship, which will take place in the English city on Oc­to­ber 26 to Novem­ber 3. AJ Bell said that it has iden­ti­fied squash play­ers as a nat­u­ral fit for its tar­get de­mo­graphic, as it bids to in­crease aware­ness of its brand.

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