SEAT con­firms pric­ing and spec for Ateca First Edi­tion

Staines Informer - - NEWS -

SEAT is now able to con­firm pric­ing and spec­i­fi­ca­tion for its new Ateca First Edi­tion.

Cre­ated purely as a one-off launch trim level, ex­clu­siv­ity for the ex­tremely well-spec­i­fied and strik­ing First Edi­tion is as­sured, with just 200 ex­am­ples des­tined for UK re­tail buy­ers.

SEAT has taken its time with its first SUV to cre­ate what it be­lieves is the best car of its ilk to live with ev­ery­day. So, in an ef­fort to match Ateca to the needs of Bri­tish buy­ers as closely as pos­si­ble, it ran an on­line ‘life­style con­fig­u­ra­tor’ on its web­site, to seek crowd-sourced in­for­ma­tion upon which to base an ideal spec­i­fi­ca­tion.

Smash­ing its in­ter­nal fore­casts and no doubt tes­ta­ment to the grow­ing buzz sur­round­ing Ateca, dur­ing the course of six weeks close to 13,000 Brits took part in the com­pe­ti­tion, which in­cluded a top prize of an all-ex­penses paid family trip to Barcelona, SEAT’s home city.

Re­spond­ing to a se­ries of seven ques­tions about their life­styles and char­ac­ter, with 192 pos­si­ble out­comes, the on­line sys­tem then gen­er­ated an Ateca ver­sion to suit their spe­cific needs.

The most pop­u­lar proved to be ‘Hori­zon Chaser’. Trans­lat­ing it into a UK pro­duc­tion car has led to the fol­low­ing items of stan­dard equip­ment be­ing in­cluded: 18-inch bi-colour al­loy wheels, satel­lite-nav­i­ga­tion sys­tem with an eight-inch touch­screen, Key­less en­try (KESSY), elec­tric tail­gate with vir­tual pedal, rear park­ing sensors with rear view cam­era, dark-tinted rear windows, black roof rails and win­dow sur­rounds.

Slot­ting into the Ateca range above SE and below the flag­ship Xcel­lence, the high-spec new First Edi­tion of­fers more than £3,500 of ad­di­tional equip­ment over the former, sav­ing cus­tomers more than £1,100.

The First Edi­tion is avail­able in two en­gines,1.0 TSI 115PS and 1.6 TDI 115 PS, and priced at £21,995 and £24,305 re­spec­tively. It comes in three colours, Ne­vada White, Rodium Grey and Samoa Orange.

Priced from £17,990, the Ateca range is avail­able to pre-or­der, ahead of the of­fi­cial launch on Septem­ber 9.

The Full First Edi­tion SEAT Ateca is avail­able to or­der at SMC Mo­tor Group SEAT at Wych Hill, Wok­ing, GU22 0EU (01483 698746) and at Black­wa­ter Way, Alder­shot, GU12 4HD (01252 888498).

Fol­low us on Face­book or Twit­ter at SMC Mo­tor Group.

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