SEAT confirms pricing and spec for Ateca First Edition
SEAT is now able to confirm pricing and specification for its new Ateca First Edition.
Created purely as a one-off launch trim level, exclusivity for the extremely well-specified and striking First Edition is assured, with just 200 examples destined for UK retail buyers.
SEAT has taken its time with its first SUV to create what it believes is the best car of its ilk to live with everyday. So, in an effort to match Ateca to the needs of British buyers as closely as possible, it ran an online ‘lifestyle configurator’ on its website, to seek crowd-sourced information upon which to base an ideal specification.
Smashing its internal forecasts and no doubt testament to the growing buzz surrounding Ateca, during the course of six weeks close to 13,000 Brits took part in the competition, which included a top prize of an all-expenses paid family trip to Barcelona, SEAT’s home city.
Responding to a series of seven questions about their lifestyles and character, with 192 possible outcomes, the online system then generated an Ateca version to suit their specific needs.
The most popular proved to be ‘Horizon Chaser’. Translating it into a UK production car has led to the following items of standard equipment being included: 18-inch bi-colour alloy wheels, satellite-navigation system with an eight-inch touchscreen, Keyless entry (KESSY), electric tailgate with virtual pedal, rear parking sensors with rear view camera, dark-tinted rear windows, black roof rails and window surrounds.
Slotting into the Ateca range above SE and below the flagship Xcellence, the high-spec new First Edition offers more than £3,500 of additional equipment over the former, saving customers more than £1,100.
The First Edition is available in two engines,1.0 TSI 115PS and 1.6 TDI 115 PS, and priced at £21,995 and £24,305 respectively. It comes in three colours, Nevada White, Rodium Grey and Samoa Orange.
Priced from £17,990, the Ateca range is available to pre-order, ahead of the official launch on September 9.
The Full First Edition SEAT Ateca is available to order at SMC Motor Group SEAT at Wych Hill, Woking, GU22 0EU (01483 698746) and at Blackwater Way, Aldershot, GU12 4HD (01252 888498).
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