Store’s free fruit for kids offer

Morrisons Stirling is to hand out free fruit to children in its Munro Road store to prevent unsold items being thrown away. It is to be to offered young people as one of their `five-a-day’, and to help make the shopping trip easier for busy parents.

The scheme will mean that fruit – which is ripe, sweet and of good eating quality – does not go to waste.

Every week Morrisons expects to give away 40,000 pieces of fruit that is within its `sell by’window but is at risk of not being sold.

The company is giving up the opportunity to sell this fruit.

A range of fruit including bananas, apples, pears, sweet clementines, and satsumas will be offered in the store’s entrance.

Fruit will be located on a wooden stand at the front of Morrisons greengrocery area and every morning it will be replenished.

Children can help themselves to the fruit as they shop with their parents and it is hoped that the scheme will encourage them to taste and enjoy different types of fruit.

Store mananger Gary McEwan said: “Sometimes our store is left with unsold fruit and customers would prefer us to find a use for it. So we’re putting out fruit - that’s at risk of not being sold - for children to help themselves. It’s healthy for them, reduces food waste in our store and will help make shopping easier for parents.”