Brewery plans to invest more in pub estates
STOCKPORT’S Robinsons Brewery has announced plans to continue its investment programme across its tenanted and managed pub estates as part of a commitment to longterm success in pub retailing and profitable growth.
The company reported a 6.3 per cent increase in turnover to £63.3m for 2015, and a 19.5 per cent increase in operating profit to £1.1m.
The firm invested more than £6.5m, completing more than 20 tenanted and three managed retail redevelopments during the same period.
Oliver Robinson, beer division managing director, said: “Many people think of Robinsons as a traditional family brewer and in many ways we are – especially where our values are concerned.
“But we’re also highly innovative. We’re testing new ingredients and methods of brewing with our White Label Range and the introduction of Wizard.
“We’re showcasing the capabilities of our brew house with the development of our increasingly adventurous set of seasonal ales.
“We’re adapting for the market with beers such as Dizzy Blonde being tweaked to fit the fuller flavour and higher ABV profiles that customers are demanding. And we’re pushing boundaries with new brand extensions and innovative marketing concepts with Trooper, which hit the 10-million-pint mark in 2015.
“There’s not very many family brewers out there that have as many beers in production at one time as we do and we’re in a great position to compete in the growing craft market whether that be in cask, keg or bottle.”
Pub division managing director William Robinson added: “Our longterm strategy is to continue to make considerable investments across our pub estate, to ensure we maintain the high standards we are setting.
“We will also continue to deliver an exceptional licensee support package, be that through projects such as the Greener Retailing research project we carried out in association with The Centre for Enterprise at MMU, the group purchasing arrangements we have created over the past 10 years, the innovative digital platform we have delivered for the business and each of our pubs, or more recently through the apprenticeship and training programs we have developed to support our licensees.”
For more details visit robinsonsbrewery.com.