Workers ready to take pay cut if it will guarantee happiness

TWO-THIRDS of workers say they would take a pay cut if it guaranteed they would feel happier, according to research from IT giant Oracle.

Its survey found 49 per cent of Britons have not felt happiness for two years, due to the pandemic and the inflationary squeeze on household finances. Oracle even found 59 per cent said they would give up showering if it would make them feel better.

Emma Sutton, Oracle chief customer officer, said: “People wish money could buy happiness but it doesn’t.the findings show the importance people place on feeling happy.” Oracle added its survey of 12,000 people and business leaders from 14 countries found 80 per cent say they are more likely to buy from a brand again if it is humorous.

Nearly three-quarters would choose a brand that uses humour in its marketing over their rivals, while 63 per cent said it would make them spend more. However only 20 per cent of TV and offline adverts feature humour, which falls to 18 per cent for internet and social media adverts.

Additionally, it said that 95 per cent of business leaders “fear” using humour when interacting with customers in their marketing, social media and other channels.