PLASTIC POPULATION
Not plastic-free, but eco-footprint reducing
Not all plastics are equal. See BYBI, which packages in either glass or ecofriendly bioplastic. All BYBI tubes are made from sugarcane waste upcycled into a fossil fuel-free plastic that’s both recyclable and carbon neutral to manufacture.
INIKA Organic
is the first make-up brand to go plastic neutral. For every kilo of plastic used, one kilo is collected and recycled. As well as using 84% less virgin plastic in the first place, it rescues waste plastic, turns it into fence posts and donates them to rural communities hit by wildfires.
has hit its “zero waste pledge”, meaning it now only produces packaging designed to be recyclable, containing recycled materials or that’s reusable. It’s proud of its reclosable aluminium tube now used for samples instead of sachets, a prime offender when it comes to single-use plastic.