Perfect your Placement

Trends come and go, but a flush on the apples of the cheeks is always gorgeous. “It’s healthy and youthful, and it’s also good if you have either a square face or not much fullness in the middle of the face,” says Vincent. To find the perfect “apples” spot, forget the old tip about smiling. “It doesn’t always work because everyone’s face is different,” he says. “Instead, look straight ahead in the mirror, see where your pupils are, and go directly down from there to the middle of your cheeks. That’s your perfect starting spot.”