A safer solution

Burning is the bad guy so experts say “just heat it” instead.

Heated tobacco devices warm up real tobacco without burning it, eliminating smoke and ash and reducing smell. It’s a bit different from e-cigarettes, which vaporise a solution containing nicotine. While heated tobacco isn’t 100% risk-free, by stamping out the burning process, fewer and lower levels of nasty chemicals are released. Heated tobacco is a hit in Japan as the only potentially less-risky alternative to smoking.

IQOS is the UK’S leading heat-not-burn product, using tobacco sticks called HEETS to mimic the experience of smoking a cigarette. From its global studies, IQOS estimates almost 70% (about 13.2million adult smokers) who trial it switch away from cigarettes for good. On average, buying a 20 pack of HEETS over 20 king size filter cigarettes will save you more than £200 a month!