Crisps are banned for ‘of­fend­ing’ the Welsh

Sunday Express - - SCANDAL OF OUR ABANDONED ARMY VETERANS - By Mar­tyn Brown

CRISP pack­ets show­ing “Rho­dri the coal miner”, who was “born to swing a pick”, are be­ing axed af­ter com­plaints they are of­fen­sive.

Real Crisps said it is delist­ing bags of its pop­u­lar Welsh rarebit-flavoured snacks amid ac­cu­sa­tions that the miner con­cept is of­fen­sive and the im­age was “cul­tural ap­pro­pri­a­tion”.

The row comes de­spite the fact the crisps have been on the shelves for four years.

The dis­tinct black pack­ets show Rho­dri peer­ing from a gloomy mine. A story on the back tells how he was “born to swing a pick” in Rhondda.

De­scribed as a real Welsh­man it says he was a miner “like his fa­ther, his fa­ther and his fa­ther be­fore him”.

But the pack­ag­ing has sud­denly pro­voked out­rage, with pro­test­ers point­ing out that there has not been a mine in Rhondda since the 1980s. Oth­ers said it ig­nores the dan­gers min­ers once faced.

“No one’s buy­ing nos­tal­gia crisps cause ur grand­fa­ther died of pneu­mo­co­nio­sis – sell crisps not bull****,” tweeted Tre­orchy-based writer Sion To­mos Owen.

An­other wrote: “Pretty sure this is the def­i­ni­tion of cul­tural ap­pro­pri­a­tion.” Cardiff-based writer and di­rec­tor Clare Sturges sug­gested Real “shoot the copy­writer and sack the mar­ket­ing agency for this of­fen­sive BS re­hash of a tired Welsh stereo­type”.

Real Crisps, owned by Ire­land’s Tayto, apol­o­gised and said the prod­uct, part of range of char­ac­ter-driven flavours, was meant to be “tongue-incheek”.

Mar­ket­ing di­rec­tor Matthew Smith said: “We are sorry for any dis­tress that has been caused by the word­ing.

“We cer­tainly didn’t mean to be in­sen­si­tive. This prod­uct was launched over four years ago and un­til now we had not re­ceived any feed­back.

“How­ever, re­cent com­ments point­ing out how the story on the packet could be in­ter­preted now seem re­ally ob­vi­ous but, un­for­tu­nately, we didn’t pick this up when we were de­sign­ing the pack.

“We have taken the com­ments on board and would like to apol­o­gise whole­heart­edly. We have also started delist­ing the prod­uct.

“Our cus­tomers’ opin­ions are re­ally im­por­tant to us and I hope they see we are re­spond­ing to their feed­back.”

BAD TASTE: Welsh writer Sion To­mos Owen has blasted Real Crisps’ pack

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