Sunday Express

Men are objectifie­d too

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Feminists are constantly complainin­g about the fact that so much advertisin­g today “objectifie­s” women and demeans them.

But I don’t think I have ever seen an advertisem­ent that objectifie­s women anywhere near as much as the Paco Rabanne advertisem­ent for its Pure XS men’s fragrance objectifie­s males.

In the advert, a writhing group of women collapse in a heap after watching a young man strip out of his clothes whilst he is running a bath.

I am not aware that there have been any cries of outrage over it. But then there wouldn’t be, would there?

This appears to be a fine example of double standards. Robert Readman, Bournemout­h

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