Net­flix plays its Cards right, giv­ing Rea­sons to sub­scribe

Sunday Express - - LETTERS -

NET­FLIX is ex­pected to say that its net prof­its nearly dou­bled last year to $1.18bil­lion (£929.5mil­lion), when it un­veils its re­sults on Thurs­day.

The movies and TV in­ter­net stream­ing giant is also tipped to say rev­enues grew by 35.3 per cent over 2018 to $15.8bil­lion (£12.4bil­lion) and that its to­tal num­ber of sub­scribers glob­ally has sur­passed 146mil­lion.

Net­flix has in­vested heav­ily in its own con­tent, win­ning crit­i­cal ac­claim and grow­ing au­di­ences. Pro­grammes such as House Of Cards, Mak­ing A Mur­derer, and 13 Rea­sons Why, which drew crit­i­cism for its de­pic­tion of teenage sui­cide, all at­tracted large au­di­ences last year.

To pay for its grow­ing cat­a­logue of ex­clu­sive shows, Net­flix has in­creased bor­row­ing dra­mat­i­cally and an­a­lysts and investors will be ea­ger to see its debt po­si­tion. At the end of Septem­ber, its long-term debt stood at £6.5bil­lion.

One of Net­flix’s big­gest and most suc­cess­ful pro­grammes, The Crown, is ex­pected to re­turn later this year.

Sea­son three of the show, which is based on the life of Queen El­iz­a­beth II, will fea­ture a changed cast, to re­flect the pas­sage of time. Olivia Col­man and To­bias Men­zies have re­placed Claire Foy and Matt Smith as the Queen and the Duke of Ed­in­burgh re­spec­tively.

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