Kestin’s fash­ion rev­o­lu­tion in Trainspotting heart­land

Sunday Mail (UK) - - Opinion -

Kestin Hare was de­lighted when mak­ers of the hit film vis­ited his Lon­don store and asked him to pro­vide out­fits for Ren­ton, Beg­bie and the other lead ac­tors. One of the outf its Kestin de­signed was worn by Ewen Brem­ner’s Spud on the poster for the movie. Now the 39- year- old has opened a new de­sign stu­dio and store in Leith’s shore area. Kestin, of East Lothian, who two years ago teamed up with Marks & Spencer to help re­vi­talise their menswear col­lec­tion, said: “When many peo­ple think of Leith, they think of Trainspotting but there is so much more to this cre­ative and stylish place. “We’ve been in­spired by our new sur­round­ings in the de­sign of our new col­lec­tion, we wanted to shoot the ad­ver­tis­ing cam­paign that went along with it in Leith – and so it seemed per­fect to call on the peo­ple of Leith to model it for us too. “A few of our friends and neigh­bours were asked af­ter a cou­ple of pints but we also went out grab­bing peo­ple in and around the stu­dio. And we are de­lighted with the re­sults.” Kestin launched his own menswear la­bel in 2014 af­ter more than 15 years of work­ing for brands in­clud­ing Nigel Cabourn and Reiss.

His new cam­paign fea­tures Lei­thers in­clud­ing a car­pen­ter, restaurant boss and an artisan cof­fee roaster.

Kestin, whose grand­fa­ther was from Leith, said: “We fea­ture 15 Lei­thers as part of our cam­paign and on our web­site.

“They are all good- look­ing guys with a great sense of style and they are all char­ac­ters in their own way, which comes across in our pho­to­graphs.”

Re­cal ling his Trainspotting ap­proach, Kestin said: “We didn’t have our stu­dio in Leith at the time but the guys from the film’s wardrobe depart­ment came into our store in Shored­itch in Lon­don and couldn’t un­der­stand why there were so many folk from Ed­in­burgh work­ing there.

“They told us they were shoot­ing a film in Ed­in­burgh and we ended up with the cast wear­ing pieces of ours through­out the film – in­clud­ing Ewan McGregor and Jonny Lee Miller.

“Ewen Brem­ner, in par­tic­u­lar, wears a lot of our de­signs.”

Other celebrity fans of Kestin’s brand in­clude ac­tors Tom Hardy and David Sch­wim­mer, Oa­sis star Liam Gal lagher and Leith- based chef Tom Kitchin.

ON TRACK FOR SUC­CESS Kestin with T2 star Ewen at his store in Leith

ON THE RUN Ewen, as Spud, wears one of Kestin’s shirts in T2

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