TV queen Holly to be given her own show
ITV chiefs are set to give Holly Willoughby her own prime- time show.
The TV favourite – who was a big hit hosting I’m A Celebrity with Declan Donnelly – is being tipped as a solo star for the channel.
Holly is worth about £11million – but industry insiders say that could triple in the next year.
One source said: “ITV are looking at giving Holly her own prime-time show.
“They think she would do a fantastic job but it is about finding the right programme for her. Some think she could be the new queen of Saturday night TV.”
Another TV source said there had been talk of Holly becoming the “new Cilla Black”.
It would mean Holly leaving her presenting duties on This Morning, which she co- hosts with Phillip Schofield.
She is currently the face of big brands including Garnier and Marks & Spencer.
The 37- year- old also banked a six-figure payout when she became a Diet Coke ambassador last year.
She has backed Microsof t ’ s Windows Phone, Optiwell yoghurt drink and a bedding range with Dunelm.
Her white teeth are understood to have bagged her an £ 80,000 deal with Oral B and their whitening toothpaste in 2012.
Since making her name on kids’ TV in the early 2000s, the presenter has become one of the most recognisable faces in the showbiz world.