Sunday Mail (UK)

Weight a minute.. he’s hired a personal chef

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Far be it frommefrom­me to question Robbie Williams’ suitabilit­y as a dieting guru…

But I’m not sure hiring a personal chef is feasible for the Weight Watchers (now known as WW) clients he’s meant to inspire.

Isn’t the whole point that members learn to cook healthy meals for themselves?

Lucky Robbie has appointed a nutritioni­st to make grub from the Freestyle Plan and he’s boasting about how well it’s going: “This is f****** great. I’m doing this. So that is one week done.”

Week two: Get yourself into the kitchen and start doing it yourself.

Actually, maybe smoother. And, unlike me, he hasn’t recently had a painful brow-and-moustache threading treatment.

Many of his mates have long since sprouted facial hair. A couple signed up for Movember, proudly allowing their bumfluff to go untrimmed. Some even claim to be cultivatin­g trendy beards. Now that’s just showing off.

Thankfully, my boy remains reasonably relaxed about this. It will happen when it happens.

And there’s nothing surer than it will happen – testostero­ne and hormones will see to that.

Facial hair is a physiologi­cal response and no reflection at all of his masculinit­y. That will be defined by many other things.

The first shave may be a rite of passage for a maturing male but what matters much more than the growth on his chin is the kind of man he grows up to be.

So it’s interestin­g that, at this very time, shaving company Gillette have launched an advertisin­g campaign promoting positive male role models, a campaign which changes its well-known slogan “The best a man can get” into a far more enlightene­d “The best a man can be”.

For those yet to see the We Believe advert (and it’s actually worth a watch), central to the film are young boys who are watching or witnessing how older males behave in certain situations.

There are glimpses of a businesswo­man being belittled in the boardroom, a woman being cat-called in the street, bikini-clad girls being harassed at a party.

Gillette even reference their own sexist past with a flash of one of their older adverts, the usual macho stuff of a female smooching over a clean-shaven male face. “Bullying, the MeToo movement against sexual harassment, toxic masculinit­y – is this the best a man can get?”

Cue roars of husky outrage and furious beating of manly chests. To a certain type of male, the type you’d certainly de-friend on Facebook and possibly cross the street to avoid, this advert is an insult to men.

It is “hellbent on destroying males”, they say; portrays them as molesters and abusers; and is contributi­ng to “pussificat­ion” (what have cats got do with it?). Boycott

 ??  ?? GONE GON Woolworths
GONE GON Woolworths

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