Sunday Mail (UK)

By ‘eck, remember these classics?

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sells. Who can forget the 1992 Flake advert, showing a woman in red lipstick enjoying a flake in an overflowin­g bath tub?

Or the purr of the Cadbury’s Caramel bunny, voiced by

Miriam Margoyles?

One advert that got hearts racing in 1985 was from Levi’s, which helped put its jeans on the map in the UK. It featured a hunk who strips down to his underwear in a launderett­e to wash his jeans while other customers gawped.

Adverts have huge power in promoting slogans for companies. Going back to the 70s, instant mashed potatoes company Smash introduced one of the most recognisab­le product mascots with its Smash martians. It coined the slogan “For Mash Get Smash” and pushed the powdery product into public consciousn­ess.

But crowned most iconic ad of all time was Hovis bread’s offering. Shot in 1973 by director Ridley Scott, it was set to Antonin Dvorak’s stirring music and showed a boy struggling up a steep hill to deliver bread.

After finally reaching the top, he is seen freewheeli­ng back down to a voiceover: “Twas like taking bread to top of the world – twas a grand ride back though.” But Brits love weird and wonderful too – Cadbury’s scored another anot hit with its 2007 campaign featuring a drumming gorilla. While the ad initially focuses on the gorilla’s face, it zooms out as the ape starts playing the drums d to the Phil Collins track t In The Air Tonight.

The 90-second clip was viewed vi more than 500,000 ti times in its first week. Another sw sweet victory for a telly ad.

 ??  ?? SEXY Flake advert. Right, Smash martian
SEXY Flake advert. Right, Smash martian

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