TIKTOK TAILOR HAS TYING TIES TRENDING
60m views for Scots sensation
A TAILOR from Stirling has become a global internet sensation – for his videos showing the world how to tie a tie.
Jonathan Farley, 51, has more than 60million views on Instagram and TikTok with his clips demonstrating a range of knots.
He says there are over 100 possible knots from the “Four in Hand”, familiar to every school pupil, to the Windsor and Shelby and complicated knots like the Cape or Merovingian featured in The Matrix.
He has even invented some himself, including “The Double Stirling”, “The Shrimp” and “The Travis Kelce”, which he named after Taylor Swift’s American football star boyfriend due to its “big padded shoulders”.
The dad of three originally started filming short videos last summer as a sideline to boost his day job, handmaking men’s suits. Now he has over half a million followers and gets recognised everywhere he goes from strangers in the pub to film sets when he does his extras work hobby.
Jonathan’s followers enjoy his charismatic style and say they can’t resist watching over and over each time a new tie knot drops.
They have also earned him £4000 in advertising revenue from TikTok.
Jonathan said his mission is to make every man the best version of himself, which starts with presentation. He said: “I wear a three piece suit every day, wherever I am, even when I’m on my own in the office.
“If I nip across to the post office, random people say ‘oh you look very smart’ and the boost you get makes your day.
“It’s good for your self-esteem and mental health. People who watch my videos tell me they get compliments and it gives them confidence.”
I wear a threepiece suit even when I am alone JONATHAN FARLEY
ON DRESSING WELL