Gender agenda will boost sales
HIGH STREET Britain’s high streets are in big trouble. If we don’t fix this problem, nobody has more to lose than our shops’ mainly female workforce. So I was honoured to host the inspirational Everywoman in Retail Awards last week.
The industry employs three million people but women are far less likely to fill senior positions.
Despite women being the shopping experts in most families, three-quarters of retail directors are blokes.
These awards paid tribute to the sector’s female role models, paving the way for a new generation of women leaders.
But my favourite award went to a man. Dave Brittain, a senior manager at Amazon, won the Male Agent of Change gong for his work on introducing flexible working guidelines.
Because nothing will change until more men understand that if they help to make the workplace fairer, everybody wins.
Kirstie Allsopp has fled Twitter because of the backlash after she revealed she smashed up her sons’ iPads because they broke her rules.I get the frustration, we’ve all been there. But what sort of example is that to set your kids? The message seems to be: I’m in charge, cross me at your peril!Just remember, Kirstie, one day they’ll be in charge – of choosing your care home. And, as you should know, that’ll be all about Location, Location, Location.