Gen­der agenda will boost sales

Sunday Mirror (Northern Ireland) - - Saira Khan -


HIGH STREET Bri­tain’s high streets are in big trou­ble. If we don’t fix this prob­lem, no­body has more to lose than our shops’ mainly fe­male work­force. So I was hon­oured to host the in­spi­ra­tional Every­woman in Re­tail Awards last week.

The in­dus­try em­ploys three mil­lion peo­ple but women are far less likely to fill se­nior po­si­tions.

De­spite women be­ing the shop­ping ex­perts in most fam­i­lies, three-quar­ters of re­tail di­rec­tors are blokes.

These awards paid trib­ute to the sec­tor’s fe­male role mod­els, paving the way for a new gen­er­a­tion of women lead­ers.

But my favourite award went to a man. Dave Brit­tain, a se­nior man­ager at Ama­zon, won the Male Agent of Change gong for his work on in­tro­duc­ing flex­i­ble work­ing guide­lines.

Be­cause noth­ing will change un­til more men un­der­stand that if they help to make the work­place fairer, ev­ery­body wins.

Kirstie All­sopp has fled Twit­ter be­cause of the back­lash af­ter she re­vealed she smashed up her sons’ iPads be­cause they broke her rules.I get the frus­tra­tion, we’ve all been there. But what sort of ex­am­ple is that to set your kids? The mes­sage seems to be: I’m in charge, cross me at your peril!Just re­mem­ber, Kirstie, one day they’ll be in charge – of choos­ing your care home. And, as you should know, that’ll be all about Lo­ca­tion, Lo­ca­tion, Lo­ca­tion.

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