A very merry Christ­mas with gin ad­vent cal­en­dars

Shop­pers to crash web­sites in £1.4bn on­line spree

Sunday Mirror (Northern Ireland) - - Watts The Goss - BY AMY COLES and STEPHEN HAY­WARD Con­sumer Ed­i­tor

GIN fans are snap­ping up ad­vent cal­en­dars that give a shot a day and cost up to £120.

The boom in sales of the spirit has come amid grow­ing pop­u­lar­ity of adult ad­vent cal­en­dars.

Last year, 16 mil­lion bot­tles of the spirit were sold in the 12 weeks to the end of De­cem­ber – up three and a half mil­lion on the same pe­riod in 2016.

This year, Tesco, Sains­bury’s, Asda, Mor­risons and Waitrose have gin ad­vent cal­en­dars at between £50 and £60.

John Lewis has the prici­est at £120, fol­lowed by Ocado at £99. And bud­get chain Aldi has one out at £34.99, say­ing de­mand for this fes­tive sea­son is up 60%.

Miles Beale, of the Wine and Spirit Trade As­so­ci­a­tion, said: “We have seen a surge in pop­u­lar­ity in al­co­hol ad­vent cal­en­dars in re­cent years.

“The gin craze helped to kick things off and this year we are see­ing a huge in­crease in the types of al­co­holic drinks used.”

A record 47 mil­lion bot­tles of gin were bought in 2017, up seven mil­lion on 2016.

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