Eric Paley, Preston It’s coming home, it’s coming home... £200 to £250 could be coming home to you! That’s how much a dealer would charge for an official programme – assuming it’s not a reprint. These are must-haves for footie fans. Memorabilia from 1966 remains popular. A World Cup sticker or beer mat usually changes hands for £15, while £45 will get you a pin badge for a pre-tournament brochure.