Feel Radiant with Radox

Another brand which always seems to be on my radar is Radox.

And it has been aroound a lot longer than I have. In fact, my great-grandmother would have likely counted it as one of her old reliables as it has been refreshing the nation for ovr 100 years with its iconic fragrances.

Every so often it adds another yummy one to the collection and this time it comes in the form of its brand new Feel Radiant gel which embraces the uplifting scent of strawberries and raspberries. It’s a favourite of my daughter’s too, probably helped by the fact that it is also very pink.

Radox is also moving with the times as it has re-launched its entire range with a new design, including bottles that can be refilled with new refill pouches.

It is looking to a refillable future as the new bottle design is made from 50% recycled plastic and remains 100% recyclable.

The bottles have also been reorientated to sit cap-up, to ensure a convenient refill, which is now possible with the new pouches. These innovations will save 450 tons of virgin plastic, whilst also removing 50 million single-use hooks from the UK each year. To coincide with the launch, Radox surveyed the nation and uncovered some interesting facts – although we are a bath-loving nation, more than half of us are showering more, to save time and water. And 55% are also showering to improve our mood, with new data revealing we take as many as 10 showers a week, spending an average of 12 minutes under the water, adding up to as many as FOUR days a year. I can think of worse ways to spend my time!