Pub par­ties like it’s 1999

Boss of­fers £2 pints in su­per­mar­kets bat­tle

Sunday Mirror - - FRONT PAGE - BY STEPHEN HAY­WARD Con­sumer Cor­re­spon­dent

PUB boss Al­lis­ter Collins is wind­ing the clock back to 1999 – by sell­ing beer for £2 a pint to boost trade.

Pun­ters hope the move, which will see beer re­vert to the price it was on the eve of the mil­len­nium, will be adopted by other lo­cals.

Al­lis­ter, owner of The Tyler’s Kiln in Can­ter­bury, Kent, be­lieves his idea will woo back trade at a time when pubs are fight­ing to sur­vive and an av­er­age of 18 are clos­ing ev­ery week.

He said: “Cus­tomers are find­ing it much cheaper to stay at home with low-price su­per­mar­ket beer. But we are ab­so­lutely not giv­ing up.”

On av­er­age a pint of bit­ter costs £3.10, some 10 per cent more than five years ago. The of­fer at the Kiln, which is said to be haunted, is lim­ited to one drink per per­son and also ap­plies to wine, teas and cof­fees. Al­lis­ter added: “There’s noth­ing wrong with hav­ing a drink at home watch­ing Net­flix, but there’s noth­ing like putting the world to rights with mates in the pub.” Brigid Sim­monds, boss of the Bri­tish Beer and Pub As­so­ci­a­tion, said: “Su­per­mar­kets can’t match the great at­mos­phere of the pub.”

PRINCE OF ALES Land­lord Al­lis­ter

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