THE WHIFF OF WALL STREET

Brit launches scent with wild Wolf of Leo film

Sunday Mirror - - FRONT PAGE - BY PHIL CARDY

A BRI­TISH busi­ness­man has teamed up with re­formed stock­mar­ket fraud­ster Jor­dan Belfort to launch an af­ter­shave dubbed “the Whiff of Wall Street”.

Ja­son Cooper has cre­ated two men’s fra­grances with the Amer­i­can ex-fi­nancier – whose sex, drugs, drink and money life­style was im­mor­talised by Leonardo DiCaprio in hit film The Wolf of Wall Street.

Down- to- Earth York­shire­man Ja­son, 50, who runs a soft­ware firm, hit on the idea af­ter meeting Jor­dan at a party.

The scents, called Phe­nom­e­nal and Chem­istry, cost £95 for 100ml. They are billed as a “revolu- tionary pheromone fra­grance con­cept to en­hance your aura, per­sonal mag­netism and in­ten­sify the power of at­trac­tion”.

Ja­son said: “A friend called and said, ‘I’m go­ing out with the Wolf of Wall Street tonight. Fancy join­ing us?’. It was an

amaz­ing evening. He had such mag­netism and so many sto­ries. He didn’t drink a drop of al­co­hol, but he had such chem­istry.

“We got talk­ing and we got on to the per­fume. I’d been re­search­ing it for a while and within two days I pitched my idea to him.”

Jor­dan, 56 – now an au­thor and mo­ti­va­tional speaker – was jailed for fraud in 1999. His tell-all au­to­bi­og­ra­phy was adapted for the 2013 film.

Ty­coon Ja­son, from Don­caster, left school at 16 and worked as a fenc­ing con­trac­tor. He was forced to give up his job be­cause of arthri­tis so he started im­port­ing com­puter games and made his for­tune.

DOL­LARS AND SCENTS Ja­son and Jor­dan

FLAGRANCE Leo film

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