Bri­tish.. grown abroad

Sunday Mirror - - KHAN SAIRA -

cent of shop­pers would al­ways buy Bri­tish-made food – and su­per­mar­kets are keen to cash in.

Tesco and Asda branches cited spe­cific Bri­tish farm­ers in ban­ners sit­ting over pro­duce grown abroad.

An Asda in Al­trin­cham, Gtr Manch­ester, de­tailed a straw­berry farm in Stafford­shire – above fruit from Egypt and Morocco.

At a Tesco Metro in Ca­nary Wharf, a huge sign plugged a farm that has grown fruit for the chain for 20 years.

It urged shop­pers to “En­joy the taste of Hamp­shire”. The ap­ples di­rectly below were from France. Be­neath an­other ban­ner boast­ing of “work­ing with more Bri­tish farm­ers” was UK let­tuce – along with more of the crop from Spain and Por­tu­gal.

And cus­tomers at a Lon­don Lidl were promised “Red Trac­tor as­sured pro­duce (100% Bri­tish, of course)” – yet among im­ported goods along­side that from the UK were Colom­bian ba­nanas and Costa Ri­can pineap­ples.

Lidl as­sured us the signs were used “to in­form cus­tomers where Red Trac­tor As­sured items fea­ture within a range of prod­ucts” – and that in­di­vid­ual items were la­belled on the pack.

Mean­while, Tesco in­sisted it of­fered “a wide se­lec­tion of top qual­ity Bri­tish fruit and veg all year round”, but ex­plained: “To make sure we of­fer full choice through­out the sea­sons, we also source from abroad.”

Our team also found a sign at Waitrose in Worces­ter show­ing the chain’s Hamp­shire farm – while the se­lec­tion of ap­ples below in­cluded Ital­ian fruit.

Waitrose told us: “We’d never mis­lead cus­tomers. We have a mar­ketlead­ing Bri­tish range and al­ways clearly show where pro­duce is from.”

Ban­ners at Mor­risons in Broms­grove, Worcs, prom­ise they work “di­rectly with trusted Bri­tish grow­ers”, while a Lon­don Aldi boasts of “cham­pi­oning Great Bri­tish qual­ity”. In both cases, there was over­seas fruit and veg.

Mor­risons said: “This sign is cen­tral in our fruit and veg aisle. We’re Bri­tish farm­ing’s big­gest su­per­mar­ket cus­tomer and when in sea­son we al­ways source Bri­tish first.”

And Aldi told us it sources “Bri­tish pro­duce wher­ever pos­si­ble, which is re­flected in our in-store sig­nage”.

Asda added: “We have a great re­la­tion­ship with Bri­tish farm­ers and are proud to stock their fruit and veg.”

Only Sains­bury’s did not ap­pear to use the “buy Bri­tish” brand­ing.

M&S said its dis­play was out of date and should have been re­moved. They added: “We al­ways source from Bri­tish farm­ers in sea­son.”

Trad­ing Stan­dards told us a judge could only rule case-by-case – as signs do not claim all pro­duce is Bri­tish, and in­di­vid­ual items are cor­rectly la­belled.

RASP­BER­RIES From Por­tu­gal STRAW­BER­RIES From Egypt None of the berries here are Bri­tish, de­spite Union Jack GRAPES From South Africa and Peru BLUE­BER­RIES From South Africa BLACK­BER­RIES From Mex­ico

EYES PEELED Tesco sign says Hamp­shire, but ap­ples are French

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