Legoland’s new Creature feature

Magical creatures and kids’ imaginations will get the chance to run wild at Legoland Windsor next year.

The theme park is opening a multimillion-pound new land created by children, for children, in the spring.

Lego Mythica: World of Mythical Creatures will showcase new attractions and experiences, including a neverbefore-seen UK ride.

It’s the theme park’s biggest investment since the gates opened 25 years ago and is being created in partnership with family marketing agency Kids Industries.

Seven-11-year-olds and their parents were extensively consulted to discuss and test ideas and concepts which have then influenced everything from final ride experiences to the creatures’ names and characters.

The new land will be located between Heartlake City and the park’s themed hotels. legoland.co.uk/mythica