HEY BICCIE SPENDERS UK’S record £3BILLION on biscuits
Asda be value Xmas nosh
CRUMBS! We munched through a record-baking £3BILLION of biscuits last year – and chocolate ones were our No1 choice.
Sales of the tea-time treats soared to £8million – making Britain the world’s biggest biccie-eating nation.
The average household dunked, dipped and crunched through 106 packets.
And experts put the four per cent boost down to Brexit as Leavers and Remainers alike find comfort in uncertain times.
Best sellers were chocolate biscuits with £427million spent on Digestives and Jaffa Cakes – up £25million in a year.
Chocolate biscuits were named as the favourite for 37 per cent of us, retail analysts Kantar Worldpanel said.
Oat biscuits – like Hobnobs – were second favourite at 10 per cent, followed by Us-style cookies, filled biscuits and custard creams (all 9 percent), ginger biscuits (8 per cent), plain digestives (7 per cent) and Rich Tea (7 per cent).
Comfort
Retail trade mag The Grocer said: “When times get tough, the nation turns to tea and a biscuit – the ultimate comfort food.”
The study also found most of us buy biscuits in a supermarket – and that 40 per cent stick with our favourite brand. The Grocer added: “People settle for the biscuit they want and sacrifice excitement for a dependable hit of taste.”
Four in 10 said biscuits were “reliable and comforting”, 29 per cent said they were “indulgent and luxurious” and 22 per cent “cheap and cheerful,” another survey found.
But some of us are bored by the choice with only seven per cent claiming the biscuit aisle was “innovative and exciting,” Harris Interactive said.
James Thomas of biscuit makers Pladis – which owns the Mcvitie’s brand – said: “Biscuits are undoubtedly a national treasure.”