Hype made me really pay Price’
DAVID PRICE reckons the hype that surrounded him during his early days as a professional did him no favours at all.
Back in 2012 – three years after he’d turned over from the amateurs – Price’s promoter Frank Maloney claimed he would go on to earn more money from boxing than Lennox Lewis.
Which would have been no mean feat, given Lewis trousered £80million-plus from the sport.
Price, 35, has earned nowhere near that figure – or reached the heights that were predicted.
But he insists he would rather have experienced the fanfare and failed to live up to it than not to have experienced it at all.
Price said: “It definitely didn’t do me any favours. The people promoting me at that time got a little bit carried away.
“There was a lot of hype surrounding me, although I quite enjoyed it.
Prospect
silly money, at a time in your life when money is more important, you enjoy it. As you grow older, you get to realise it’s not everything.
“My targets this year aren’t financial, they’re more intrinsic to me being able to sit down at the end of the year and be proud of myself rather than disappointed.”
It would be easy to assume Price looked back on 2018 with disappointment.
There was a victory over Tom Little in December, but the year will best be remembered for the defeats by Alexander Povetkin and Sergey Kuzmin.
Knockouts