JOE’S £6M SIX-PACK
FITNESS STAR PILES ON
LOOKING ROSIE: With his wife
JOE Wicks really does have a six pack to be proud of – £6million, that is.
The Body Coach fitness guru, 36, has been piling on the pounds (sterling) through his fitness firm, latest accounts show.
And his brand is now worth £6.4million – up £2.8million since last year.
Joe muscled in on the health market by launching the Body Coach brand in 2015, after working as a personal trainer. He became a household name during the first Covid lockdown with his free daily PE lessons and was awarded an MBE. Devotees can sign up for his £9.99 app to get access to food and workout plans.
Annual accounts for Joe’s company The Body Coach Online Nutrition Ltd value its intangible assets at £6.4m. Intangible assets are the star himself, his name and any trademarks and goodwill, and differ from other assets such as property, cash and investments.
The firm, which employs 21, has cash reserves for 2022 of £1.14m and is facing a tax bill of £1.2m.
I’ve got a better balance now... I’m just happy as I am
Shredded
Joe is estimated to have earned around £15m so far from his workout empire – which includes his Lean in 15 books, TV shows and a tie-in with food firm Gousto.
Having grown up on a council estate in Epsom, he now lives in a £4.4m home in Surrey with his wife Rosie, 32, and children Indie, four, and Marley, two. They are expecting their third child soon.
Joe has also written a children’s book – and fronted a documentary about his parents’ mental health battles and how they impacted him.
The HIIT enthusiast spoke to the People last month about becoming less “shredded” and learning to embrace his “dad bod”.
He said: “I actually think I’ve got a much better balance now with my food and my training. I’m just happy as I am.”
But judging by social media posts lately, it looks like he’s back in the gym – even recording pregnancy workouts with Rosie.