Squaddies mock Army campaign
FURIOUS soldiers have taken aim at the Army’s latest recruitment drive calling on snowflakes, phone zombies and selfie addicts to sign up.
The adverts, unveiled on Thursday, are inspired by the famous First World War poster featuring a pointing Lord Kitchener and the slogan ‘ Your country needs you’.
But servicemen and women have begun sharing edited versions of the recruitment drive posters mocking the intended targets.
The £ 1.5million campaign shows six soldiers with labels of modern stereotypes like ‘ millennials’ and ‘ phone zombies’ in a bid to appeal to a wider pool of talent.
But one of the mock- up posters replaces the word ‘snowflakes’ with ‘ any f** ker’ adding ‘ we’re desperate’ at the end of the ‘ your army needs you’ slogan.