Sunday Sport

Squaddies mock Army campaign

-

FURIOUS soldiers have taken aim at the Army’s latest recruitmen­t drive calling on snowflakes, phone zombies and selfie addicts to sign up.

The adverts, unveiled on Thursday, are inspired by the famous First World War poster featuring a pointing Lord Kitchener and the slogan ‘ Your country needs you’.

But servicemen and women have begun sharing edited versions of the recruitmen­t drive posters mocking the intended targets.

The £ 1.5million campaign shows six soldiers with labels of modern stereotype­s like ‘ millennial­s’ and ‘ phone zombies’ in a bid to appeal to a wider pool of talent.

But one of the mock- up posters replaces the word ‘snowflakes’ with ‘ any f** ker’ adding ‘ we’re desperate’ at the end of the ‘ your army needs you’ slogan.

 ??  ??

Newspapers in English

Newspapers from United Kingdom