Squad­dies mock Army cam­paign

Sunday Sport - - NEWS -

FU­RI­OUS sol­diers have taken aim at the Army’s lat­est re­cruit­ment drive call­ing on snowflakes, phone zom­bies and selfie ad­dicts to sign up.

The ad­verts, un­veiled on Thurs­day, are in­spired by the fa­mous First World War poster fea­tur­ing a point­ing Lord Kitch­ener and the slo­gan ‘ Your coun­try needs you’.

But ser­vice­men and women have be­gun shar­ing edited ver­sions of the re­cruit­ment drive posters mock­ing the in­tended tar­gets.

The £ 1.5mil­lion cam­paign shows six sol­diers with la­bels of mod­ern stereo­types like ‘ mil­len­ni­als’ and ‘ phone zom­bies’ in a bid to ap­peal to a wider pool of tal­ent.

But one of the mock- up posters re­places the word ‘snowflakes’ with ‘ any f** ker’ adding ‘ we’re des­per­ate’ at the end of the ‘ your army needs you’ slo­gan.

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