Eales makes it his business to make sure Toon cash in
NEWCASTLE United’s new CEO Darren Eales has vowed to grow commercial revenues to help improve ehe club’s fortunes on the pitch.
The Magpies have previously outlined their ambitious bid to become a ‘global force’ in the game since the Tyneside club were purchased by a consortium made up of Saudi Arabia’s Public Investment Fund, Amanda Staveley’s PCP Capital Partners and the Reuben brothers’ RB Sports and Media in October 2021.
Newcastle bought Bruno Guimaraes, Kieran Trippier, Dan Burn and Chris Wood during the January transfer window.
Eddie Howe has added further new faces this summer with the signings of Nick Pope and Sven Botman, while Matt Targett’s loan was converted into a permanent deal.
United then broke their club record
It is crucial we
grow those revenues because
that gives us the ability to feed them into the team
Darren Eales
with Swedish striker Alexander Isak signing for a fee in the region of £58 million.
However, Newcastle must safeguard themselves against Financial Fair Play rules and Eales believes investment off the pitch is key to providing the club with the funds to succeed on it.
Eales said: “On the business side, it is going to be about growing the commercial revenues.
“We know in a Financial Fair Play environment it is crucial we grow those revenues because that gives us the ability then to feed that into the team on the pitch.
“So trying to holistically set the strategy and give every department their autonomy to go and achieve what we are all trying to do together. I am almost really a facilitator to try and orchestrate that.”
Eales believes transparency is the best way of achieving efficiency both on and off the pitch.
He hopes to communicate with those closest to the club before building his strategy alongside the owners.
He added: “The most important thing for me is listening so I want to talk to the staff, I want to get a sense of the club because I’ve just come in here and don’t want to have my preconceived ideas.
“I want to hear from the employees, the supporters, from the ownership to be totally sure we are going all in the same direction when we put that strategic plan together.
“That’s number one and number two is collaborating with the board on that vision and on that strategy.
“My aim is to help provide Dan Ashworth and Eddie Howe with the resources and support they need to put the best team out on the pitch.”