Mu­se­ums to boost con­tact­less do­na­tions

MOVE FOL­LOWS EAR­LIER SUC­CESSES

Sunday Sun - - News - By James Har­ri­son Re­porter scoop.sun­day­[email protected]­dia.co.uk

CON­TACT­LESS card tech­nol­ogy could be rolled out at mu­se­ums across Tyne and Wear in an at­tempt to boost do­na­tions.

Av­er­age con­tri­bu­tions per vis­i­tor al­most dou­bled for the Tyne and Wear Archives and Mu­se­ums (TWAM) ser­vice over the sum­mer.

This fol­lowed the in­stal­la­tion of fixed dona­tion points at New­cas­tle’s Dis­cov­ery Mu­seum and the Great North Mu­seum: Hancock.

A TWAM spokes­woman said: “En­cour­aged by the pos­i­tive re­sponse to our ex­ist­ing con­tact­less dona­tion points we are ex­plor­ing in­tro­duc­ing more con­tact­less dona­tion points in our venues to en­cour­age our vis­i­tors to do­nate and make it eas­ier for them to do so.

“All do­na­tions go to the Tyne and Wear Archives and Mu­se­ums Devel­op­ment Trust, a char­ity es­tab­lished to sup­port the nine mu­se­ums, gal­leries and the archives man­aged by TWAM.” The dona­tion points in New­cas­tle al­low vis­i­tors to do­nate £5 a time by touch­ing their card to it with the same con­tact­less tech­nol­ogy used in shops and other re­tail­ers.

Other amounts can also be do­nated at till points in the venues. Since be­ing set up in June, con­tact­less pay­ments now make up 7.5% of over­all dona­tion income at Dis­cov­ery Mu­seum and 9.4% at the Great North Mu­seum: Hancock.

This has also seen av­er­age do­na­tions per vis­i­tor across all nine TWAM at­trac­tions, which in­cludes Ar­beia Ro­man Fort and South Shields Mu­seum, in­creased from 8p last year (2017) to 15p.

En­cour­aged by the pos­i­tive re­sponse to our ex­ist­ing con­tact­less dona­tion points we are ex­plor­ing in­tro­duc­ing more con­tact­less dona­tion points in our venues

■ The Great North Mu­seum, New­cas­tle is look­ing to in­tro­duce more con­tact­less dona­tion points

■ Ar­beia Ro­man Fort has seen its av­er­age dona­tion rise

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