Museums to boost contactless donations
MOVE FOLLOWS EARLIER SUCCESSES
CONTACTLESS card technology could be rolled out at museums across Tyne and Wear in an attempt to boost donations.
Average contributions per visitor almost doubled for the Tyne and Wear Archives and Museums (TWAM) service over the summer.
This followed the installation of fixed donation points at Newcastle’s Discovery Museum and the Great North Museum: Hancock.
A TWAM spokeswoman said: “Encouraged by the positive response to our existing contactless donation points we are exploring introducing more contactless donation points in our venues to encourage our visitors to donate and make it easier for them to do so.
“All donations go to the Tyne and Wear Archives and Museums Development Trust, a charity established to support the nine museums, galleries and the archives managed by TWAM.” The donation points in Newcastle allow visitors to donate £5 a time by touching their card to it with the same contactless technology used in shops and other retailers.
Other amounts can also be donated at till points in the venues. Since being set up in June, contactless payments now make up 7.5% of overall donation income at Discovery Museum and 9.4% at the Great North Museum: Hancock.
This has also seen average donations per visitor across all nine TWAM attractions, which includes Arbeia Roman Fort and South Shields Museum, increased from 8p last year (2017) to 15p.
Encouraged by the positive response to our existing contactless donation points we are exploring introducing more contactless donation points in our venues
■ The Great North Museum, Newcastle is looking to introduce more contactless donation points
■ Arbeia Roman Fort has seen its average donation rise