Rob­son suited Boro down to the ground


Sunday Sun - - Football -

IT was an un­veil­ing like no other.

Bryan Rob­son be­com­ing Boro boss was big enough news in it­self – and what bet­ter way to em­pha­sise the fact he was player man­ager than to turn up in his suit AND his kit.

The bril­liant im­ages from that mem­o­rable day in 1994 still do the rounds on so­cial me­dia to this day.

And ahead of his re­turn to the town as the spe­cial guest at a 25-year an­niver­sary event, Bryan Rob­son has re­called how his smart­ca­sual at­tire came about.

“The club’s press team asked me if I would en­ter the pitch un­veil­ing in a jacket and tie and mix it with my play­ing strip with my shorts and socks,” he ex­plains.

“The ground was packed with press peo­ple from dif­fer­ent parts of the world, and as I was to be player man­ager they thought it would be good fun to mix the cloth­ing for the launch.

“It cer­tainly hit the me­dia, I re­mem­ber it ap­peared on loads of back pages and the front pages too. It worked like a dream.

“It had all been planned by the Boro me­dia team to max­imise pub­lic­ity for the club at the start of a new era.

“I still laugh when I see those pho­tos but they are packed with great mem­o­ries”

Rob­son, who cel­e­brated his 62nd birth­day on Fri­day, is the spe­cial guest at the Dor­mans Club on Wed­nes­day, Jan­uary 23.

Tick­ets for the event, or­gan­ised by Goffy Me­dia, are priced at £25, which in­cludes a hot sup­per and are avail­able by call­ing 07990 588 424. 4

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Lukas Jutkiewicz of Birm­ing­ham City chal­lenges Ge­orge Friend SHOTS ON TAR­GET SHOTS OFF TAR­GET COR­NERS FOULS POS­SES­SION Wing of Mid­dles­brough cel­e­brates

■ Bryan Rob­son

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