Everton want title in new ground

Chief executive Denise Barrett-Baxendale has set Everton the target of winning the Premier League and playing Champions League football in their new stadium in the next decade.

Barrett-Baxendale was appointed just eight months ago - her second day in charge she sacked manager Sam Allardyce and director of football Steve Walsh - and having undertaken a root-andbranch review has overseen significant changes in the structure of the club at all levels.

She is also highly ambitious and as part of her ‘new broom’ approach has laid down a series of challenging targets, befitting the status of their proposed new £500million stadium at Bramley-Moore Dock, she wants the Toffees to aspire to.

However, in order to do that they have to dramatically improve their revenue streams as for every £1 available for top-six clubs to spend Everton currently have 41p.

In her maiden address to the club’s general meeting, held at Liverpool’s Philharmonic Hall, Barrett-Baxendale told assembled shareholders the vision was to be “challenging at the top of the Premier League and competing at the highest level in European competitions”.

“Ultimately this means challenging for domestic titles and trophies, not only to win cups, but to win Premier League titles too,” she added.

“It means competing regularly in the Champions League ... in a world-renowned football stadium.”